Today, the financial sector and the extravagant art galleries are playing counterparts in ensuring high stakes for Indian art in the stock market trading. Indian art has grown into a major brand and the artists have become the brand ambassadors like never before. There has been a complete change in the gears with the domestic as well as the international market finally noticing it as an investment option.

Earlier, art was purchased as a luxury commodity to add to your stylized home dcor and even office dcor for that matter. But in the recent times, Indian art has become an investment in every sense of the word. There are investors flocking the Indian art scene and investing in the works of art. These artworks now also possess a strong resale value due to their demand and valuing in the market.

There are major business tycoons and corporate biggies offering and working closely with the stalwarts from the art industry. The pooling of capital and resources has been a mutually benefitting situation for the business owners as well as the art lovers and artists.

With the India art industry on its ascending curve, the increasing number of investors only spells more funds and an even better platform for the upcoming artists. The leading name in the initiation of investments and promotion of the upcoming art, Copal Art plays a significant role in bringing funds to Indian art and fortunes turn in the favor of the Indian artists. Moreover, it offers a diverse range of services to both the upcoming as well as established artists from the Indian art industry.

In the News-Art Critics, Religious, and Atheists Hot about Sin

About the time of the Fourth of July this year, an exhibition of Norman Rockwell ‘s art was in town, in the capital city. Those two events spawned sin being called-out from unexpected camps. Is this a new trend emerging? Art critic Blake Gopnik , for The Washington Post, and a few religious people, as well as atheists, publicly converged over the issue of sin last week.

The first sin was recently noted in Gopnik’s article about Norman Rockwell ‘s sin of failing to depict violence, mayhem, and other harshness of life. It is the sin of an artist painting what interests him and then being admired for it.

The Rockwell sin of expressing himself through what he admired, respected, and loved disgusts his critics, few though they be. Showing warm and humorous moments of family and community life nauseates Rockwell ‘s accusers, Gopnik would have us believe. Gopnik did not repent of pouring a lot of ink onto Rockwell ‘s work.

The second sin recently noted also reached me via The Washington Post. This sin is celebrating the Fourth of July, a sin repeated every year. A few religious people are calling out this wrong; they increasingly focus on politics at the center of faith action. It is a sin, they believe, to celebrate the occasion of the signing of the Declaration of Independence, 1776, July 4. Never mind that the document is directly attached to the liberties of those who judge this sin of celebrating the day of the document-a point clear, surely, to them.

The July 4 Celebration-accusers of the brethren who do celebrate the Fourth do not focus on the document of independence. Their focus is on the war of revolution that followed. Apparently they blame the document for leading to war. Do they perhaps also blame Christians’ affirmations of faith, which led to bloody Roman persecutions? These post-modern religious views see celebrations on the Fourth as a celebration of violence, war, and bloodshed. Ironically, those are the things for which Mr. Gopnik in The Post accused Mr. Rockwell of avoiding, in his art.

Atheists, interestingly, now hold their own Fourth of July celebration, a symbolic protest against I’m not sure what. Whatever, all of these groups, albeit small, are speaking out and demonstrating, heatedly, about sin.

“And here is more of Gopnik leaving the sanity zone: here.

Getting recognition for your art can be an important confidence boost but at the same time can be a frustrating waste of time. If I had a tenner for the number of times I have said "How on earth did that win!" then I would be happily drinking a rather pleasant Nuit St George at my beach house in Aruba. Sadly, I'm not but the point is that the formula to winning an Art Prize is an absolute mystery.

What are the judges really looking for behind those closed doors? Originality, technical skill? Or can forethought and guile win the day?
I have listed a few things that I consider important:-
Catching the judges eye
Consistency
Skill
Pay no regard to previous winners
Never second guess the judges
Have an interesting idea for a work
If submitting more than piece, ensure the standard is consistent in all submissions
Simple frame
 
So to submit or not to submit – that is the question. My advise is simple. The cardinal sin is not to enter, but do not be put off or downhearted if you don't make an impression. Try again next year. Different judges means different eyes and different judgements.
Chris Sabian is an artist with http://www.kutefineart.com and co-owner of http://www.paragonprints.co.uk

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It is a frequently heard and repeated comment, and sometimes complaint, that contemporary art is created by artists who dont actually know how to paint. This need not be a negative thing, however; for example at the Royal Swedish Academy of Arts there is no separate department of painting and drawing, not because the artists cannot paint or draw, but because the philosophy of the Academy is that everything is included in design, and therefore that it is appropriate to teach it altogether in a school. The idea behind teaching skills in this way is that contemporary artists should first of all be able to think, not create blindly and thoughtlessly. There is no doubt that technique is important but without thought, an artwork will have no idea and soul, which means in turn that it would not touch modern viewers in a meaningful or lasting way.

Todays high-tech era supplies us with cameras, and day by day they have more and more possibilities. These cameras can capture the landscape even better than a painter, when it comes to simple accuracy, so a real painter must add something from himself (he must express his idea in the work) in order to make his landscape a masterpiece. In other words, contemporary art finds inspiration and importance in the idea that the idea behind art is more important than the physical form it takes.

An authentic piece of artwork has many levels of perception and associations. If different viewers have a different reaction to the artwork it just underlines the artistic quality of the work. The principal goal of most contemporary artists is to push the public to think.

Many people can`t understand contemporary art because it requires some knowledge of what has already been done and what is going on in art now. This can come either from education or from an interest in art. When you are buying a new washing machine, dont you read the instructions before use? The adoption of new technology takes some time and we take that as a matter of course. Contemporary art expects the same, and also demands that we put the effort into understanding the background that informs what is in front of us.

The problem of understanding contemporary art occurs because the majority of people often mix up the definitions of contemporary art and the art business, and they are not the same. Why is it that more often we hear conversations about prices than about the artworks? The answer is that money is a factor that can be understood by everybody. You might not have a clue about the painting (about what it is, what is valuable in it), but you will understand its price very well. But at the same time, cultural value is not always directly proportional to its financial expression. Art that is able to change and influence the world, that is a powerful not only cultural but also political and social force won`t be selling in the supermarkets in the capacity of Christmas presents. It requires knowledge and sensitivity to appreciate its value.

This week’s email question asks, “How can I turn my art hobby into a business?”
Basically, this question could be answered with just one answer…You have to start treating your art hobby as a business!
You have to take your art hobby seriously or not one else will.  It means that once and for all you have to decide to be a serious artist, painter, sculptor, wood carver, photographer or whatever it is you do in your art hobby.

I am presuming you think about your art a good portion of the day and now you must take the steps to do things like building your portfolio, creating an art resume, launching a website, starting a Blog and/or joining a local art group or on line art community and all of these things can be done for free if you know where to look for them.  You may still have a “day job” to keep putting beans on the table, but you must pursue your art passion as if your life depends on it because it does.
It must become one of your most important tasks to put your work in front of the right people so they will remember you when they think of buying a piece of art.  Many artists are uncomfortable with this simple idea of self-promotion, but hear this loud and clear, for whatever reason it is that makes you uncomfortable, without self-promotion there will be no buyers for your arts and crafts.
It is important to be unique with your arts and crafts.  Use promo mailers, your website and think outside the box to make ways for it to stand out.  My motto has always been live locally and think globally.
Be relevant by creating your own style and aim for that style’s specific markets making sure you are promoting yourself to the best of your ability.  Collect emails of the people who like that specific style and send them an email and link to each new work you create making sure that link has a “buy now” free PayPal button on it so they can do some impulse buying, using their credit card even if you are not equipped to take credit cards locally.  The money will go directly into your bank account and you will receive an email notice where to send the purchase.
Create a consistent style of art and stay fresh by inspiring others and doing things that inspire you.  Keep social networks going and when someone invests in one of your works of arts or crafts have a pre-printed testimonial form for them to quickly fill out and then use that form to promote your Blog or website. Make connections and develop relationships in your community so that whenever anyone talks about arts or crafts they think of you.
A common mistake many artists make is sending out an email or a promotional mailer and sitting back waiting for someone to respond.  That rarely happens so you will need to keep your marketing efforts on a regular schedule in order to stay on people’s radar as they see that you are constantly creating new work and growing as an artist.  At the same time you have to try and not overdo it and annoy anyone or they will remember you for all the wrong reasons.
It never hurts to try and grab your prospective buyers by doing something new and exciting.  You might want to ask your local bank, museum or library to allow you to do a public showing.  You might offer them a 20% fee made payable to their favorite charity or local cause should you sell something.  If your library does not allow sales on the premises, then arrange for buyers to pay out in the parking lot. Get creative!
Self promotion does not have to be painful; it just has to be consistent. A simple way is to invest in business cards that have your picture, your name, telephone number, email, website (if applicable) and your studio address on it then give out 10 a day.  I always put directions to our studio on the back of the card since that is a whole wasted space when left unused, plus it makes you stand out since rarely does anyone else do anything like that.  When everyone else is in black and white, always use color. You will find that not many artists do this small simple thing of investing in business cards.  Another way is to turn your car into a mobile “bill board” by having it lettered to say the name of your art studio and telephone number and/or website.
That is how you will be able to turn your art hobby into a business.
May the Creative Force be with you! 

Arlene Wright-Correll

Can I Sell My Artwork?

Is art more than a hobby or a part-time profession for you? Do you wonder if you could turn your love of art into a full-time art career? Is it even possible? It is! According to the Bureau of Labor Statistics, more than half of all artists are self-employed, and earning income from selling their artwork.

Making art for a living can be extremely rewarding but may not be for every artist. In addition to knowing how to create beautiful artwork, you need to know how to assess your work, how much to charge, who to sell it to – and how to market yourself. Selling art for income is like any other business you need to have knowledge of marketing and business administration to become successful. You might be the next Monet but if you don’t know how to get your artwork in front of potential buyers, you wont succeed as a professional artist.

For an artist, there is nothing more rewarding than making your art and sharing those creations with the world except maybe, also earning a living from doing what you love!

What Kind of Artist Are You?

Do you create traditional pieces of art? Are you an abstract artist, or want to get into selling abstract art?

Abstract art is color and form and lines and shapes used in a non-representational manner. Modern painting and sculpture that depart from the idea of art as an imitation of nature are considered abstract. The painting or sculpture might have started out looking like something easily identifiable; but due to distortions and alterations, it is not anymore.

Contrary to those who exclaim “My five-year-old could do that!”, abstract art is not easy to create. In fact, Kandinsky claimed that, “Of all the arts, abstract painting is the most difficult.”

The subject of abstract paintings are the colors, lines, and shapes; not something generally recognizable. According to World Encyclopedia, “There are two main types of non-objective art: expressionist, which is fundamentally emotional, spontaneous and personal; and geometrical, which works from the premise that geometry is the only discipline precise and universal enough to express our intellectual and emotional longings.”

Wassily Kandinsky, often credited with the invention of the abstract art movement, said “Abstraction allows man to see with his mind what he cannot physically see with his eyes… Abstract art enables the artist to perceive beyond the tangible, to extract the infinite out of the finite. It is the emancipation of the mind. It is an explosion into unknown areas.”

If you see yourself (and your art) in these descriptions, and abstract art is already a hobby or a passion, you may want to try making art for a living.

Make a Living Selling Art

Do you have acrylic, oil, or watercolor paintings, abstract artwork, or other contemporary art, that you would like to sell? Once you have a body of work, you will need to figure out how to sell abstract art. To increase your chances of selling your abstract art, you will need to show it to the largest number of people possible.

One way to get started selling abstract art or other artwork is through a website. You can set up a website inexpensively and showcase your work. The hard part is learning how to get your website in front of potential buyers. You may want to start by visiting websites that exist solely for the purpose of helping you sell your art. A few sites that both amateur and professional artists use are Yessy.com, MyArtSpace.com, and Etsy.com.

Also, you should check out the local art scene. Sign up for art shows and exhibitions. Include your own website URL on your business cards and flyers (yes, you need business cards as a professional artist!) Think about bringing your pieces to local galleries for display and exposure. Networking is crucial for artists looking to sell their artwork just as it is for any other self-employed business owner. Getting to know people in the field is just as important as getting the word out about your art.

When I think of all the time and effort I put into a painting and then the joy of selling it or perhaps not selling it, I then wonder on why or why not it sold.

If it sold it is gone and I have to start another one.  If it does not sell then it is because the right buyer has not come along or perhaps my price is not affordable to the viewing art investor.

This is a real problem for most artists and the solution is really simple to sell a sold work of art over and over again or create works that become affordable to those who do not want to invest in an original painting.

 For a painting such as this one the simple solution is in what is called Giclee prints which one can produce in their studio with minimum time and effort and high long-term returns or the artist can have someone else reproduce them at sometimes a slightly higher expensive cost. 

In the beginning I used to do all this myself, but then I still had to spend time marketing them to say nothing of having some pretty good equipment to do it.   However, along the way I have discovered companies on line who will give me an internet gallery for free to display say 4 or 6 paintings or for a very low monthly charge, my own private internet gallery that shows as many paintings as I want to display and they do the advertising on a much larger scale budget than I could ever conceive of spending.  Since I retain all my copyrights and licenses on my art work they have me put in a base price of what I want for different size reproductions of each painting I display and they then add their costs and the profit margin they want and a beautiful "win-win" situation is created for both parties.

These companies have sophisticated websites that allow the prospective art buyer to view each painting in several types of displays such as the painting on canvas in various sizes, framed or unframed, as a print on glossy or matte paper, framed or unframed, as a poster, even as a note card, greeting cards, post cards, mugs, tiles, coasters or whatever I want to sell in my on-line gallery.  The buyer can even view the Giclee reproductions within many different kinds of frames.  The prospective buyer makes a decision, pays by credit card or PayPal, the company creates what the buyer wants with their far more sophisticated equipment, ships it to him or her and sends me my royalty.  In my description that company even lets the buyer that if the original is still available they can contact me to buy it.  It can't get any better than that as far as I am concerned since I have not "touched" any of this.

I now have another income stream, I have more time to create other works of art, I have my Giclee works hanging in other people's homes and offices and I have developed the art of "recreating one's art efforts."

So the next time you are in our neck of the woods, stop in for a visit where "Art Only is Spoken Here©" and if you have an arts and crafts questions, just email me at askarlene@scrtc.com

"Tread the Earth Lightly"

and in the meantime… may your day be filled with…

Peace, Light and Love,

Arlene Wright-Correll

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